Sims 2 able content series#

That target was 16-24 year olds, both male and female - because the game does have such a broad audience in terms of gender appeal. When you look at 2009, for the launch of The Sims 3, the very first thing we had to do was identify who our target consumer was, and how were they consuming media. Traditional media still played a very important part of reaching those consumers. Online played a role, but it wasn't the primary vehicle, because the consumers were we targeting weren't necessarily consuming media in that way.

When you look back what you find is that the marketing efforts in 20 were very much focused on traditional media outlets - TV, print, and so on. This is the third launch in The Sims franchise - 2000, 2004 and now 2009 - and historically those launches have all done really well. How has the marketing plan changed over the years for The Sims? Specifically he explains how social networking and ongoing online support is contributing to the game's appeal, and looks back at how the franchise's marketing has developed over the years.

Sims 2 able content series#

Continuing the series of features looking at world-beating franchise The Sims, here EA Play's senior marketing director, John Buchanan, explains how the label has gone to great lengths to try and lure new players and lapsed ones alike into the latest version of the game.